OBLIQUE Work

Independent studio / brand identity & spatial installations

We design the spaces brands cannot hide.

OBLIQUE builds brand identity and spatial installations for art museums, fashion brands and hotels. Few clients, few projects, very little explaining.

See the work Start a project

Selected work from the last four years. No case notes, no process diagrams.

Position

We do not explain. We make things that outlast the trend.

Identity and space are the same problem in different clothes. A mark that does not work in a room is a mark nobody will use. We design the mark, the room and the light around it, then hand it over in one set of files.

Selected work

Scroll to move sideways. Six projects, four of them in space.

A tall matte black monolith with one lime edge light and a folded card floating beside it in a dark void.

01 / Identity

Northline, the identity system

Identity2024Print and digital

Type, colour, and the rules that keep both honest.

A suspended lattice of brushed metal and smoked glass panels forming a lit tunnel over a dark floor.

02 / Installation

Hollow Field, a museum installation

Installation2025Steel, glass, light

Built to be walked through, not photographed.

A model in a matte polymer garment standing in a dark concrete gallery, one lime seam highlight.

03 / Fashion

Kestrel, the capsule collection

Fashion2024Lookbook and lookbook set

One colour, one seam, no decoration.

A dark marble hotel lobby with a sculptural lime light column and one bench.

04 / Hotel

Vellum, the lobby

Hotel2025Lighting and material

A lobby that reads like a room in a museum.

05 / Method

One brief, one room, one handover.

We start with the space and work the identity backwards from it. The mark is the last thing we finish, because the room decides whether the mark survives.

MethodEvery project

06 / Note

Write to us. We answer.

One page is enough. We read everything and we reply, usually within a week.

Contacthello@oblique.studio

Practice

Two disciplines,
one brief.

Identity is what a brand is allowed to say. Space is where that saying gets heard. Both start with the same question: does this still work in a room?

Most studios hand you a mark and leave you to figure out the room. We hand you the room first, and the mark follows it.

  • 01Identity. Type, colour, rules, and the print set that has to survive a printer.
  • 02Space. Installations, wayfinding, and lighting that works when the lights go down.
  • 03Handover. Files, drawings, and a brief the client can use without us in the room.
Material study: stone, glass, aluminium, lime pigment.

Who we work with

Three sectors, no exceptions

We take on a handful of projects a year and we never split a brief with a partner.